A woman in a hot pink blazer holding up a watercolor illustration of herself with Flavio the flamingo

Turn Your Ideas Into A Brand With AI.

Weekly prompts and workflows from a branding expert. Use them the same day. Free, and made for creators who aren't designers.

2K+ subscribers. Substack bestseller.

Three Steps To A Brand That Looks Like You

Step 1 · Subscribe, free

Get a free post on branding with AI every week.

no design or tech degree needed. We're here to have some fun too.
Step 2 · Take the 2-minute quiz

Find your brand level. We call it your flamingo.

and get a reading list for your stage
Step 3 · Build it

Buy one toolkit, or join The Branding Flock (my paid program) for the full build.

one quick fix, or a whole year of building with me. up to you.
Not sure where to start?

Start With These Five.

Five posts, in the order I'd read them. Each one covers one part of your brand: voice, images, design, consistency and photos.

The voice

Turn Your Personality Into Your Brand Voice

Use your personality type and archetype to write a voice that sounds like you, and turn it into a Claude skill in 45 minutes.

Read the post >
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What the Flock says

They Came For The Pink.
They Stayed For The System.

Real words from readers and paid members, each with the sketchbook illustration I drew of them. Hover or tap a card to flip it.

“Her tools and prompts have helped me rebrand my Substack into something I LOVE!”

Caitlin McCollDose of Wonder
Sketchbook illustration of Caitlin McColl
Caitlin McCollDose of Wonder

“Branding is not my area of expertise, and I don't want to read 100 books about it. I'd rather read this Substack, try what works, and see what I can do better a little bit at a time.”

Judy OsselloEmpathetic AI Lab
Sketchbook illustration of Judy Ossello
Judy OsselloEmpathetic AI Lab

“Longtime free subscriber, just turned paid. Pinkie's branding tips have brought my publication to life. And she makes them easy! Highly recommend the upgrade!”

Shannon BindlerThe Flow
Sketchbook illustration of Shannon Bindler
Shannon BindlerThe Flow

“Your AI-focused newsletter has a fun, feminine vibe that stands out in a sea of tech-industry sameness. I love how you're applying AI to branding challenges, and your makeovers are THE BEST!”

Karen SpinnerWondering About AI
Sketchbook illustration of Karen Spinner
Karen SpinnerWondering About AI

“I'm so delighted to be a paid subscriber. You are one of the most original voices on this platform and, in my honest opinion, the best creator of original visual content.”

Dr Sam IllingworthSlow AI
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Dr Sam IllingworthSlow AI

“I subscribed because the content helped me rebrand and develop my own brand. The advice and methods she shares are extremely useful for anyone who wants to stand out in a very crowded place.”

Elena, AI Product LeaderPrompt-led Product
Sketchbook illustration of Elena, AI Product Leader
Elena, AI Product LeaderPrompt-led Product

“Pinkie has an incredible eye for visuals and knows exactly how to make a brand look amazing. The amount of creativity and consistency she brings is honestly impressive.”

Jenny OuyangBuild to Launch
Sketchbook illustration of Jenny Ouyang
Jenny OuyangBuild to Launch

“Your designs are awesome and you've already inspired me so much for free. I'm thrilled to support you!”

Tracy FriedlanderThe Second Act Strategist
Sketchbook illustration of Tracy Friedlander
Tracy FriedlanderThe Second Act Strategist

“I support your work because your creativity consistently blows me away, and I want access to your visual branding ideas, prompts and challenges.”

Denise WakemanYour Visibility Edge
Sketchbook illustration of Denise Wakeman
Denise WakemanYour Visibility Edge
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The Brand Maturity Quiz

Which Flamingo Is Your Brand?

Answer a few quick questions about your brand. You get your level (Baby, Junior or Expert Flamingo), your weakest spot and a reading list built for you. Takes about 2 minutes. Free.

Baby Flamingo
10 checks or fewer

Baby Flamingo

Still figuring it out.

Grey, fluffy and full of potential. You have a few brand pieces and a lot of questions, which is exactly where to start.

Junior Flamingo
11 to 17 checks

Junior Flamingo

Vibes: yes. System: pending.

The pink is showing. Your brand has good pieces, they just do not add up to one recognizable look yet.

Expert Flamingo
18 to 23 checks

Expert Flamingo

Fully pink. Finally.

Your brand holds together everywhere. The work now is keeping it sharp and putting it to work.

Ready To Turn Pink?

Join 2,000+ creators (we call them flamingos). One free post a week, and a brand that gets a little less random every time. Upgrade to the Branding Flock whenever you are ready.

Talk later, Girlbosses.
Pinkie

Flamingos flying through pink clouds, turning from grey chicks into fully pink adults